Alley Lyles-Jenkins
Photo: Tara Welch Photography
is a product strategist and designer who specializes in user-centric product development and digital transformation for technology brands. Alley’s high-powered positions over the years have enabled her to work in-house and at agencies where she supported Fortune 50 companies and international start-ups. Her reputation for being a bright thought leader in her field led to two 40 Under 40 Award nominations by the Houston Business Journal, and, an award for Digital Transformation Leader of the Year by Women in Technology. She launched her consulting company in 2016 to provide small and large tech companies with digital services, including Agile-based product development, product marketing, and exquisite user experience design.
While earning a Master’s from Columbia University, Alley served on former Mayor Michael Bloomberg's first digital team to implement the City of New York's premier Digital Roadmap. A year later, she worked for Dell Business Consulting Services (now NTT Data) as the Consulting Principal for AIG, Adobe Systems, Dell Consumer Marketing and Dell Social Marketing. This leadership position brought Alley to the boardroom where she interfaced with CEOs to turn their corporate marketing goals into reality. The experience strengthened Alley’s desire to help businesses grow efficiently and creatively. She transitioned from in-house to a successful agency career, working on major projects for big brands like ExxonMobil, Neste US, and Takeda Pharmaceuticals.
As a consultant, Alley is a digital transformation strategist who is razor-focused on providing ROI to clients. In doing so, she analyzes the business to develop a marketing plan. She also becomes more hands-on by staying with her clients for the long haul to help them adapt and hone in on the best strategies to provide long-term growth.
Alley earned a B.A. in Sociology from Rice University. Then she was awarded a $15,000 scholarship that enabled her to receive an International Marketing certificate from the London School of Economics and Political Science. She is based in Austin, Texas.
Features
Women in IT Summit & Awards Series, Guest Author Article - “The Innovative Ways We Embrace VR During COVID-19”
Innovation Map - “Houston Innovator Nominated for Prestigious Silicon Valley Award”
The Enterprisers Project - “Tips to Push Past Your Leadership Comfort Zone: Women in IT Award Winners Share”
DiversityQ - “14 Women in IT Celebrated at Annual Silicon Valley Awards”
“Alley has served as the managing editor and digital media strategist for Untapped Cities since 2011. Alley’s go-getting attitude has been instrumental in the development of the company from startup to the 250+ contributor size it is today. As the managing editor, she managed 50 New York City contributors, ran the music and events columns, and strategized on content. As the digital media strategist, she has implemented a comprehensive strategy for the delivery and expansion of Untapped Cities’ social media presence and manages a team of two interns.
Alley thinks extremely quickly on her feet, comes to the table with new ideas and multitasks like very few I have seen before (while in graduate school, she managed full-time education, two internships (at NYC Office of Digital Media and for OnSwipe) and worked for Untapped Cities). When we first met, I was struck by her energy, enthusiasm, and conviction, which has not wavered as she developed her interest in social media, first piqued during her first day with Untapped Cities. I receive regular feedback from the contributors and partners how much they enjoy communicating and working with her, both online and in person.
Alley is passionate about social media’s ability to democratize and speed the flow of information and is innately suited to the fast-paced environment in which social media is situated. She’s fun, smart, efficient and creative—a true asset to any team.”
